Datos

The Datos x SparkToro State of Search Report for Q2 2026 reveals that zero-click searches have reached an all-time high, with only 40% of U.S. searches and 40.7% of EU/UK searches sending clicks to th…

Contrary to widespread claims, only about one-third of Americans actively use generative AI tools like ChatGPT, with another third using them occasionally and a third never using them at all. Data fro…