14:30
2026-09-09
searchenginejournal.com
artificial-intelligence
How AI Is Reshaping Search Intent – What 2 Studies Reveal
A SparkToro clickstream study found that 68% of U.S. Google searches in 2026 end without a click to the open web, up from 49% in 2019, reflecting a decade-long shift toward zero-click and multimodal s…