04:01
2026-08-19
digiday.com
ai-products
Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets
Advertisers are increasing spending on YouTube Shorts, but the platform still struggles to capture social video budgets, with Shorts CPMs at $4-$6 versus $7-$8 for Meta's Reels and TikTok, according t…