Desktop click-through rates on Google increased across 22 industries in Q1 2026, while mobile CTR declined at the top position, according to Advanced Web Ranking data. The desktop gains, especially fo…
A new study reveals that 45% of consumers now use AI assistants to find local services, yet ChatGPT recommends only 1.2% of all local business locations. This shift is causing a dramatic decline in cl…
The SEO industry must shift from rank-tracking-style AI prompt measurement to volatility and average response tracking, as traditional methods fail due to AI model updates and personalization. ChatGPT…
Microsoft rolled out AI Citation Share and other features in Bing Webmaster Tools, while new data from Google and Ahrefs cast doubt on the effectiveness of llms.txt for AI search visibility. Google, M…
OpenAI upgraded free ChatGPT users to GPT-5.5 Instant, claiming it now performs comparably to its frontier Thinking models on health questions, based on internal evaluations. The company reported a 71…
Google AI Overviews cited self-promotional listicles from B2B software brands but recommended competitors in 69% of cases, according to an analysis by Lily Ray. The study found that brands' own pages …
Ahrefs published a guide defining AI agents as software that pursues goals and completes tasks on a user's behalf, distinguishing them from LLMs and chatbots. The article explains the agent loop—Perce…
Google's AI Overviews now appear in about one in five searches, reducing organic click-through rates to 8% when present. A new optimization strategy focuses on earning citations within these AI summar…
Google's AI Overviews and other generative AI tools are absorbing top-of-funnel B2B search traffic, causing a 67% drop in organic click-through rates for brands not cited in AI-generated summaries, wh…
Google Senior Search Analyst John Mueller said on the Search Off the Record podcast that llms.txt files cannot be used by large language models to differentiate which websites to surface, calling them…
Ahrefs analyzed 137,000 domains and found that 28% published a llms.txt file, but 97% of those files received zero requests in May 2026. Of roughly 38,000 valid files, only about 1,100 received any tr…
Ahrefs analyzed logs from 137,000 domains and found 97% of llms.txt files received zero requests, with only 1,100 domains seeing any traffic. AI retrieval bots from ChatGPT and Perplexity accounted fo…
Apify released a Content Gap Analyzer Actor that automates content gap analysis by scraping top-ranking Google pages, crawling their content, and using an LLM to identify missing insights. The tool ai…
A developer built the Google AI Overview Citation Tracker, a tool that renders real Google SERPs in a browser to extract citation data from AI Overview carousels — the only programmatic method availab…
Google's AI Overviews appeared in 87% of 500,000 commercial-intent prompts sampled by Peec, an AI search visibility platform, according to Search Engine Journal. Peec found the feature on 64.6% of two…
A solo developer built 15 SEO tool sites under a single domain (deepfms.com) in four months, with some sites achieving 200+ daily page views and AI Overview citations within days of launch. The develo…
Multiple major AI chatbots, including Google's Gemini, AI Overviews, and Microsoft's Copilot, are increasingly citing Elon Musk's Grokipedia as a source, according to data from analytics firms. The AI…
Measuring how often AI search engines cite a website is a difficult but essential task, as there is no equivalent of Google Search Console for AI platforms. It recommends two practical methods: tracki…
A blogger has abandoned niche content and keyword-driven writing in favor of personal, topic-free blogging, describing the shift as a return to creative freedom. The writer previously operated SEO-opt…