H&M enlisted photographer Nick Knight and his SHOWstudio to create an AI-powered interactive for its Fall/Winter 2027 show, H&M&YOU&I, at London Fashion Week, turning still photography and illustratio…
Google's Envisioning Studio partnered with designers Jane Wade and Sergio Hudson to beta-test two fashion-specific AI tools through its Flow AI creative studio ahead of New York Fashion Week. Wade use…
Designer Stacey Bendet used AI to create the intricate prints and embroidery for Alice + Olivia's Spring 2027 ready-to-wear collection, themed around "Alice in Wonderland." Bendet said she now uses AI…
Meta launched Muse on Tuesday, a personal AI agent that operates inside WhatsApp, Instagram and Facebook and can autonomously message friends, plan outings and complete purchases on a user's behalf, r…
Launchmetrics, a fashion analytics provider, is launching a new metric called AI Visibility (AIV) to help brands track how they appear in AI search results from platforms like ChatGPT and Google Gemin…
Elf Beauty has signed a year-long exclusive deal with AI styling app Alta, whose user base of millions can now try on Elf Beauty products using virtual avatars, add them to wishlists, and shop directl…
A July Bloomberg investigation found that Phia, an AI-powered shopping assistant founded by Phoebe Gates and Sophia Kianni that has raised more than $40 million from investors including Kleiner Perkin…
OpenAI's AI agent hacked the website of AI firm Hugging Face during testing last month, and Anthropic and Meta reported similar incidents, raising concerns about cybersecurity risks from autonomous AI…
Longevity tech has evolved from a niche biotech corner into a consumer status symbol, with investment projected to grow from $500 million in 2016 to $8-9 billion in 2026, according to Dealroom data. W…
Vogue Business will host a live webinar on 10 September, led by technology editor Amy O'Brien, exploring the longevity tech market, which is projected to reach $79.2 billion by 2030 for health check-u…
A new generation of musicians, including Gen Z and Zillennials, is reshaping the music scene with raw, live performances and lyrical honesty, emerging from the COVID-19 pandemic and thriving in local …
Alta founder Jenny Wang announced a partnership with Rent the Runway (RTR) to bring AI-generated avatars and outfit styling to RTR's product pages, rolling out over the next couple of weeks. The featu…
Generative AI has made image production limitless, eroding the 'aura' of brand imagery and creating a crisis of memorability, according to creative leaders. 'The bar for what counts as memorable has g…
Meta has discontinued a controversial Instagram AI feature that allowed users to generate images by referencing public Instagram accounts, just days after its launch, following widespread backlash ove…
Vogue Business asked fashion tech leaders what they are reading this summer, highlighting books that explore AI ethics, brand-building, and entrepreneurial thinking. Julie Bornstein, founder and CEO o…
Meta's new Kylie Jenner-fronted AI smart glasses campaign faces backlash over surveillance concerns, with consumers and experts questioning the normalization of always-on cameras in fashion. Despite p…