A systematic review of 182 studies on LLM-generated synthetic participants found that the AI models lack genuine cognitive processes, causal reasoning, and subjective emotions, producing responses tha…
A new AI-driven calibration tool aims to fix the broken customer satisfaction (CSAT) scale by replacing vague numerical ratings with anchored, relatable experiences like "mild food poisoning" for a 1 …
Researchers studying AI agents that make purchasing decisions on behalf of users found that standard user research methods produce misleading results because they measure the human user's preferences …
A LinkedIn user questioned why user research teams claim to conduct hundreds of AI-moderated interviews per week, prompting analysis that such volume is not for gaining deeper insight but for producin…