Snowflake launched the fifth edition of its Modern Marketing Data Stack report at Cannes Lions, focusing on AI governance for marketing leaders. The report argues that as AI agents take on more decisi…
Snowflake introduced a Data-Model-Agent security framework to govern agentic AI, addressing risks from autonomous actions on enterprise data. The framework enforces least privilege, data masking, and …
Snowflake has launched operations in Chile, citing the country's strong economy and startup ecosystem. The company will establish a local team to help organizations leverage its AI Data Cloud for data…
AI agents for marketing require governed, real-time context from both brand-specific and domain-specific sources to deliver intelligent personalization, according to industry experts. Martech categori…
Snowflake and Accenture are partnering to help enterprises build agentic systems that turn governed data into governed decisions. Their approach combines Snowflake's agentic control plane with Accentu…
Healthcare and life sciences leaders are moving from basic AI tools to agentic AI that orchestrates complex workflows, raising stakes for data governance and trust. Before production deployment, execu…
Snowflake announced support for the Agentic Resource Discovery (ARD) Specification, an open protocol developed with Microsoft and GoDaddy that standardizes how AI agents and tools are cataloged and di…
Snowflake announced Snowflake Postgres, a new service that unifies transactional and analytical data by providing always-on data mirroring and open-format data lake integration between Postgres and Sn…
Snowflake announced new capabilities for Snowflake Apps at Summit 2026, including Snowflake App Runtime for full-stack web apps and AI assistance via Snowflake CoCo, enabling developers to build and d…
Snowflake announced the general availability of Adaptive Compute on AWS, a workload-aware infrastructure that automates compute management to handle unpredictable AI and data workloads. The new offeri…
Snowflake released an updated Well-Architected Framework (WAF) designed to help organizations build and scale AI workloads with built-in governance, observability, reliability, and cost controls. The …
Snowflake announced Snowflake AIM, a unified AI-powered platform to help enterprises modernize, migrate, and virtualize data and code workloads on Snowflake. The platform offers two paths: modernizati…
Data engineering is undergoing two fundamental shifts driven by AI: a functional shift redefining the role of data engineers from manual pipeline builders to operational architects, and a formal shift…
Snowflake Ventures is investing in Jedify, an autonomous context graph provider, to address the challenge of AI agents lacking the business context needed for accurate enterprise deployments. The inve…
Financial services companies have rapidly progressed in AI use, shifting from pilots to accountability, with 68% of respondents reporting quantifiable positive ROI from generative AI. Agentic AI is em…
Snowflake announced at its annual Summit that AI in healthcare is moving from pilot projects to enterprise-wide agentic workflows, with new capabilities including CoWork's personalized intelligence to…
Snowflake at its 2026 Summit announced new AI-powered data engineering capabilities, including agentic workflows and the Snowflake CoCo coding agent, designed to build and manage data pipelines direct…
Snowflake announced that its Hybrid Tables now deliver up to 8x faster throughput for point operations, 10x faster batch writes at 10x lower cost, and up to 40% cost savings after eliminating request …
Anthropic released Claude Fable 5, its most capable Mythos-class model, on Snowflake Cortex AI in private preview on the same day as the launch. The model is designed for complex, multi-step enterpris…
Snowflake released a new AI coding agent skill called *snowpark-python* that lets developers deploy Python pipelines to production with a single prompt. The tool, part of Snowflake CoCo, automates val…