Marketers risk losing their competitive advantage as AI-powered marketing platforms absorb brand-specific customer data and strategic patterns into shared models that benefit competitors. The author a…
Marketers risk losing their competitive advantage as AI-driven platforms absorb brand-specific customer data and strategic patterns into shared models, warns a marketing expert. The 'co-opt economy' e…
Snowflake built an internal long-range planning application called Snowplan using its own platform and Streamlit, replacing a complex Excel model to improve scalability, governance, and collaboration …
Snowflake announced the general availability of ML Jobs in its Data Clean Rooms, enabling data scientists to run distributed Python ML workloads with GPU compute on combined data from multiple organiz…
Snowflake is embedding AI into its cost management tools to help FinOps teams govern AI-driven workloads, addressing the top priority of managing AI spend as 98% of FinOps teams now oversee AI costs. …
Snowflake achieved HDS Certification Version 2 in France, enabling healthcare organizations to use the Snowflake AI Data Cloud for health data workloads while meeting strict regulatory requirements. T…
Snowflake Marketplace partners earned over $100 million in gross bookings revenue in the first half of 2026, a 277% year-over-year increase, driven by over 1,700 transactions. The growth reflects a sh…
Anthropic's Claude Sonnet 5 is now available on Snowflake Cortex AI in private preview, offering enhanced reasoning, coding, and agentic capabilities within Snowflake's secure perimeter. The model app…
Snowflake announced Cortex Sense, a managed solution that automatically builds a working model of enterprise data to improve AI agent accuracy, addressing the gap where semantic views cover only a fra…
Legal teams must adopt a data-platform-centric approach for AI, not a model-centric one, to ensure governance, context, and auditability across contract review and operations. A data-native architectu…
Dataiku launched Cobuild on Snowflake, a tool that enables organizations to scale enterprise AI development by converting natural-language descriptions into governed Dataiku projects within the Snowfl…
Snowflake and NVIDIA announced a collaboration to integrate NVIDIA's BioNeMo Agent Toolkit with Snowflake's agentic control plane, enabling life sciences organizations to run governed, multi-step AI w…
Snowflake launched an Online Feature Store powered by Snowflake Postgres, enabling ML teams to serve low-latency features directly from Postgres without a middle layer. In benchmarks, Snowflake Postgr…
Snowflake built an AI-native marketing team by forming a Marketing AI Council in January 2025, which established trust, rules, and shared frameworks before launching quarterly AI Days. The initiative …
Snowflake launched the fifth edition of its Modern Marketing Data Stack report at Cannes Lions, focusing on AI governance for marketing leaders. The report argues that as AI agents take on more decisi…
Snowflake introduced a Data-Model-Agent security framework to govern agentic AI, addressing risks from autonomous actions on enterprise data. The framework enforces least privilege, data masking, and …
Snowflake has launched operations in Chile, citing the country's strong economy and startup ecosystem. The company will establish a local team to help organizations leverage its AI Data Cloud for data…
AI agents for marketing require governed, real-time context from both brand-specific and domain-specific sources to deliver intelligent personalization, according to industry experts. Martech categori…
Snowflake and Accenture are partnering to help enterprises build agentic systems that turn governed data into governed decisions. Their approach combines Snowflake's agentic control plane with Accentu…
Healthcare and life sciences leaders are moving from basic AI tools to agentic AI that orchestrates complex workflows, raising stakes for data governance and trust. Before production deployment, execu…