Google has begun rolling out Gemini-powered AI dashboards in Google Ads to some advertisers, as confirmed by PPC expert Thomas Eccel on LinkedIn. The dashboards, first previewed in May and announced f…
Google is testing a new paginated follow-up response format in AI Mode, which generates a new query within the same chat after submitting an answer, and includes a skip button. The feature was spotted…
Google is testing a thinner design for the citations panel on the right side of its AI Overview, which may make links less noticeable and potentially reduce clicks. The change was spotted by Khushal B…
Google Merchant Center accidentally exposed the AI prompts behind its performance insights, showing instructions such as 'thinking,' 'role,' and 'Formatting' instead of a summary. SEO professional Vip…
New data from Smarter Ecommerce's Mike Ryan shows that Google Shopping Ads are experiencing a 'reverse crocodile effect' since AI Overviews launched, with median ad impressions falling from roughly 1.…
Apple updated its Applebot help documentation to state that site rules for Applebot-Extended are not considered in ranking for Search, clarifying the distinction between Applebot-Extended and Search a…
Google has introduced an interactive Character Counter widget within AI Overviews for character counter search queries, a feature spotted by Damir B, who warned that sites like wordcounter.net will su…
Google has confirmed it is running a small experiment serving regular pure Search campaigns with restrictive match types (exact and phrase) in AI Mode, a change first spotted by Anthony Higman. Ginny …
Google expanded Waze Ads to 42 countries, introduced a new Google Business Profiles verification method via business photo, and tested collapsing sitelinks in Google Ads, while Microsoft Bing tested b…
Google for the second time avoided being broken up, this time over its ad tech monopoly, as a judge ruled against the U.S. government's antitrust claims. Google AI Overviews are expanding by default, …
OpenAI announced updates to ChatGPT Ads and the ChatGPT Ads Manager, including a plugin for integration with ChatGPT or Codex, custom audience improvements, new conversion matching fields, carousel ad…
A federal judge in Virginia ruled against breaking up Google's ad tech business, ordering Google to end practices that depress ad rates for web publishers but declining to order divestiture of its ad …
Google's AI Mode running Gemini 3.8 Flash is showing fewer links and citations than previous models, according to early tests by search marketers Gagan Ghotra and Glenn Gabe. Ghotra shared examples on…
Google has expanded its Merchant Center AI performance insights to merchants in Australia, Canada, India, and New Zealand, adding to the initial rollout in the United States in July. The reports, avai…
Google has rolled out Gemini 3.8 Flash in AI Mode within Google Search, available globally to Google AI Pro and Ultra subscribers, as announced by Robby Stein, VP of Product at Google Search, and Nick…
Google has begun rolling out Tell Maps, an AI-powered feature in Google Maps that lets contributors suggest edits conversationally via Ask Maps and the Contribute tab, including uploading photos of st…
Google has globally released the Google Search Console generative AI performance reports and Search generative AI controls, following a rollout that began in early June. Google's John Mueller confirme…
Google has globally rolled out the Google Search Console generative AI performance report and Search generative AI controls, allowing site owners to see AI feature impressions and block content from A…
Google is now labeling a new section in sponsored search results as "AI-generated from the store rating reviews," according to a report by Sachin Patel on Search Engine Watch. The section, named "What…
Google Ads updated its AI Max help documentation to clarify that when advertisers disable the broad match campaign setting or move to AI Max, broad keywords are not treated as exact match keywords in …