Google Display Network placement exclusions now serve a dual purpose beyond blocking spammy or low-conversion sites. Strategic exclusions guide Google's AI-driven optimization by preventing algorithms…
SEO and affiliate teams at most companies operate in silos, missing opportunities to reduce costs and strengthen brand performance. Misalignment allows affiliates to rank for branded search terms like…
Google's AI Overviews are compressing user search behavior across all five intent types into a single, slower reading pattern, with 42-48.5% of users still on the search results page after 21 seconds …
Google is rolling out new Search Generative AI performance reports in Google Search Console that show impressions, pages, countries, and devices for content appearing in AI Overviews and AI Mode, but …
Google has confirmed it is testing healthcare-related advertisements in AI Mode, its AI-powered search experience, with the test currently limited to U.S. healthcare advertisers and English-language q…
Google is updating its Google Ads Terms of Service to expand how advertiser-provided inputs may be used across AI-powered and automated advertising tools, with the changes taking effect July 1, 2026. …