Google Ads Liaison Ginny Marvin clarified that advertisers must continue using Google's AI-powered targeting solutions, including Broad Match, Performance Max, and AI Max, to make ads eligible for AI …
Google Ads is introducing a new disclosure requirement for advertisers using generative AI, adding AI transparency labels to ads across Search, YouTube, and Discover. Advertisers using third-party AI …
Individuals now hold the power in publishing and search, with journalists leaving major outlets for Substack and outperforming their former employers, according to SEO expert Shelley Walsh. The shift,…
Only 28% of U.S. online searchers trust information from an AI assistant, compared to 70% who trust a search engine, according to a YouGov survey of 19 markets presented on July 8. The U.S. has the lo…
The search industry is rapidly producing new AI agent standards such as MCP, A2A, ARD, and LLMs.txt, each addressing different layers of the agent ecosystem. According to the article, most organizatio…
Chrome's developer site now includes security guidance for WebMCP, warning that tools websites expose to AI agents can be hijacked via malicious manifests or contaminated outputs from user-generated c…
New research from IQRush shows that AI visibility rankings fluctuate due to statistical noise, making them unreliable without sufficient data. The paper, led by co-founder Ron Sielinski, provides a me…
Google is beginning to fence off free AI citations, mirroring its 2013 crackdown on press release SEO, according to Resonate Labs co-founder Shane Tepper. A Fuel Online audit found 62% of enterprise d…
The agentic web is splitting into two bets: identity via llms.txt and capability via WebMCP. Llms.txt, a file that tells AI models what a website covers, is being enabled by default on millions of Wor…
Researchers have documented that AI-generated web content now accounts for over half of new English-language articles, while AI agents are projected to generate a thousand times more search queries th…
Google Ads expanded its Search campaigns for Travel beta to Things to Do and Events on July 8, 2026, allowing advertisers selling attractions, tours, and event tickets to access the campaign type thro…
Search marketer Tom Critchlow argues that AI search is exposing the limitations of traditional SEO, shifting outcomes toward brand, product, PR, and editorial teams rather than SEO professionals. He w…
SEO teams can no longer rely on traditional A/B testing to measure AI search performance, as large language models like ChatGPT, Claude, and Gemini each have unique citation patterns. seoClarity execu…
OpenAI launched GPT-Live, a new voice model for ChatGPT Voice that integrates web search and reasoning via GPT-5.5, rolling out globally to Free, Plus, and Pro users. The full-duplex model can hand of…
Ford's F-150 information is fractured across multiple webpages optimized for human buying journeys, but AI assistants like Google's AI Overview struggle to synthesize it, instead pulling answers from …
A digital PR strategy focused on outreach directly to potential customers through industry associations, rather than link building, drove year-over-year growth for two B2B companies, which were later …
The UK Competition and Markets Authority ordered Google to rank organic search results by objective criteria and provide transparency into its ranking systems, including AI Overviews, under its Strate…
A new analysis by Lily Ray reveals that self-promoting listicles in AI search often backfire, with Google's AI Overview citing a brand's own page but recommending a competitor 69% of the time. The res…
Writesonic CEO Samanyou Garg revealed in a Search Engine Journal webinar that AI search now drives 35% of the company's leads, up from 2.5% last year, and shared five lessons from running AI agents ac…
A new survey from Uberall reveals that only 1 in 4 location marketers can demonstrate the impact of their marketing on sales, with disjointed AI tools exacerbating the problem. The article argues that…