Causalityengine (auto-discovered)

Meta's Advantage+ Shopping Campaigns (ASC) report a single blended ROAS that often overstates true value by mixing new and returning customers and relying on Meta's own attribution. To measure ASC cau…

AI assistants like ChatGPT and Perplexity now drive significant referral traffic to Shopify stores, but most of that revenue is misattributed to Direct or Organic channels due to stripped referrer hea…

Causality Engine launches a causal marketing attribution tool for Shopify brands, using a proprietary causal-inference model to analyze GA4 exports and reveal which channels drive incremental revenue,…