Mark Zuckerberg’s estimated wealth climbed by about $12 billion on Friday as Meta shares completed their strongest week in more than two years, with the stock rising roughly 6% during the session to just below $670, amid renewed investor confidence in the company’s artificial intelligence strategy.
The rally sharply increased the estimated value of Zuckerberg’s holdings in the Facebook and Instagram parent, with Forbes calculating that his fortune rose by about $12 billion, an estimated wealth increase resulting from Meta’s stock rally rather than a direct cash payment.
Investors respond to Meta’s expanding AI strategy
The week’s advance followed developments that strengthened expectations around Meta’s ability to compete more aggressively in artificial intelligence.
Investor attention focused on Muse Image, Meta’s first internally developed AI image-generation model, which can create and edit visuals through Meta AI and Instagram.
The rollout has drawn criticism over the potential use of content and likenesses from public accounts, prompting concerns about consent, privacy and impersonation.
However, the scrutiny does not appear to have weakened investor enthusiasm, with Meta shares posting their strongest weekly performance in more than two years during the same period.
Momentum increased again on Thursday, when the stock rose 4.7% after a report said Meta planned to begin producing an internally developed AI chip by September.
The project could reduce the company’s dependence on outside chipmakers while supporting the large computing demands behind its AI models and services.
Developing its own processors could also give Meta greater control over the cost, availability and performance of the infrastructure used to train and operate artificial intelligence systems.
Meta shares regain key technical levels
Meta’s daily chart shows a sharp recovery from its late-June low near $540, with the stock climbing back above the $640-to-$650 zone that had previously limited gains. The latest advance toward $669 was accompanied by stronger trading volume, suggesting firmer buying interest. The shares are now approaching resistance around $680, near their April peak, while the $640 area may act as initial support if momentum slows.
A sustained move above $680 would put the February highs near $720 within reach.