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[ARTICLE · art-54920] src=9to5mac.com ↗ pub= topic=artificial-intelligence verified=true sentiment=↓ negative

Meta removes feature that let users generate AI images from public Instagram posts

Meta has removed a feature that let users generate AI images from public Instagram posts after user backlash. The tool, which required users to opt out to prevent their content from being used, was pulled based on feedback. Meta's decision highlights ongoing tensions between AI product features and user privacy.

read1 min views1 publishedJul 10, 2026
Meta removes feature that let users generate AI images from public Instagram posts
Image: 9To5Mac (auto-discovered)

Meta AI joined the image generation space this week. However, it did so with a controversial default setting that users found upsetting.

Meta’s tool allowed anyone to use public Instagram posts as a starting point for creating AI-generated images.

Instagram users needed to proactively turn off permission to avoid having their content easily tagged and used for AI image generation.

Meta has removed the feature altogether based on user feedback.

Dylan Byers at Puck shared a statement from Meta on the decision to pull the feature.

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