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As artificial intelligence becomes more prevalent in game development, game makers’ attitudes towards AI are shifting towards nuance.
Over the past year, prominent games like Clair Obscur: Expedition 33 and Crimson Desert have been embroiled in controversies over their creators’ use of generative AI. Yet despite this pushback, these games have sold well, and game makers continue to invest in AI tools. Instead of rejecting AI due to the potential backlash, game makers are growing more selective with the way they use the technology, prioritizing back-end tools over front-facing generative AI.