​Where Services And SaaS Are Going In The AI Era: People, Trust And Regulation

Forbes Councils member Agustín Guerra reports that in the AI era, services and SaaS are shifting focus toward people, trust, and regulation, with expertise becoming the key to market credibility. Guerra emphasizes that while speed brings products to market, it is expertise that earns market trust, and he highlights the growing importance of regulatory compliance and human-centric design in AI-driven offerings.