{"slug": "where-services-and-saas-are-going-in-the-ai-era-people-trust-and-regulation", "title": "​Where Services And SaaS Are Going In The AI Era: People, Trust And Regulation", "summary": "Forbes Councils member Agustín Guerra reports that in the AI era, services and SaaS are shifting focus toward people, trust, and regulation, with expertise becoming the key to market credibility. Guerra emphasizes that while speed brings products to market, it is expertise that earns market trust, and he highlights the growing importance of regulatory compliance and human-centric design in AI-driven offerings.", "body_md": "# Where Services And SaaS Are Going In The AI Era: People, Trust And Regulation\n\nBy Agustín Guerra, Forbes Councils MemberSource:\n\n[Forbes Innovation](https://www.forbes.com/innovation/)While speed gets you to market, expertise is what makes the market believe you.\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/where-services-and-saas-are-going-in-the-ai-era-people-trust-and-regulation", "canonical_source": "https://www.machinebrief.com/news/where-services-and-saas-are-going-in-the-ai-era-people-trust-0su8", "published_at": "2026-08-10 11:30:00+00:00", "updated_at": "2026-08-10 12:42:54.813727+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-policy", "ai-ethics"], "entities": ["Agustín Guerra", "Forbes Councils", "Forbes"], "alternates": {"html": "https://wpnews.pro/news/where-services-and-saas-are-going-in-the-ai-era-people-trust-and-regulation", "markdown": "https://wpnews.pro/news/where-services-and-saas-are-going-in-the-ai-era-people-trust-and-regulation.md", "text": "https://wpnews.pro/news/where-services-and-saas-are-going-in-the-ai-era-people-trust-and-regulation.txt", "jsonld": "https://wpnews.pro/news/where-services-and-saas-are-going-in-the-ai-era-people-trust-and-regulation.jsonld"}}