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[ARTICLE · art-68705] src=machinebrief.com ↗ pub= topic=artificial-intelligence verified=true sentiment=· neutral

The Undervalued Risk In AI Product Development: Go-To-Market

Rob Versaw, a Forbes Councils member, argues that go-to-market strategy is the most undervalued risk in AI product development, noting that while teams have become skilled at building AI products, they have not improved at selling them.

read1 min views1 publishedJul 22, 2026
The Undervalued Risk In AI Product Development: Go-To-Market
Image: Machinebrief (auto-discovered)

By Rob Versaw, Forbes Councils MemberSource:

Forbes InnovationWe've gotten very good at building things. We have not gotten better at selling them.

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source & further reading
machinebrief.com — original article 200 Utilities Sign Trump's AI Power Pledge; $5 Billion Set for AI Science Push Monday.com Cuts 620 Jobs in AI Restructuring — and It's Not a Cost-Cutting Move Wistron Opens a $700 Million Texas AI Superchip Plant — and It's Already Producing Nvidia's GB300
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