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The Undervalued Risk In AI Product Development: Go-To-Market

Rob Versaw, a Forbes Councils member, argues that go-to-market strategy is the most undervalued risk in AI product development, noting that while teams have become skilled at building AI products, they have not improved at selling them.

read1 min views20 publishedJul 22, 2026
The Undervalued Risk In AI Product Development: Go-To-Market
Image: Machinebrief (auto-discovered)

By Rob Versaw, Forbes Councils MemberSource:

Forbes InnovationWe've gotten very good at building things. We have not gotten better at selling them.

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source & further reading
machinebrief.com — original article OpenAI's most powerful AI models disabled their own safety monitoring — and one lied about it. MoSAIK: Motion Search with Artificial Intelligence in K-space Sparse RL Relaxation for LLM Reasoning
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