{"slug": "the-undervalued-risk-in-ai-product-development-go-to-market", "title": "The Undervalued Risk In AI Product Development: Go-To-Market", "summary": "Rob Versaw, a Forbes Councils member, argues that go-to-market strategy is the most undervalued risk in AI product development, noting that while teams have become skilled at building AI products, they have not improved at selling them.", "body_md": "# The Undervalued Risk In AI Product Development: Go-To-Market\n\nBy Rob Versaw, Forbes Councils MemberSource:\n\n[Forbes Innovation](https://www.forbes.com/innovation/)We've gotten very good at building things. We have not gotten better at selling them.\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/the-undervalued-risk-in-ai-product-development-go-to-market", "canonical_source": "https://www.machinebrief.com/news/the-undervalued-risk-in-ai-product-development-go-to-market-kpyu", "published_at": "2026-07-22 13:45:00+00:00", "updated_at": "2026-07-22 14:37:13.114062+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-startups"], "entities": ["Rob Versaw", "Forbes"], "alternates": {"html": "https://wpnews.pro/news/the-undervalued-risk-in-ai-product-development-go-to-market", "markdown": "https://wpnews.pro/news/the-undervalued-risk-in-ai-product-development-go-to-market.md", "text": "https://wpnews.pro/news/the-undervalued-risk-in-ai-product-development-go-to-market.txt", "jsonld": "https://wpnews.pro/news/the-undervalued-risk-in-ai-product-development-go-to-market.jsonld"}}