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[ARTICLE · art-67745] src=businesstimes.com.sg ↗ pub= topic=artificial-intelligence verified=true sentiment=↓ negative

The risk of Model Autophagy Disorder: why firms need a Plan B for their data

As AI models increasingly train on AI-generated content, the risk of Model Autophagy Disorder (MAD) grows, degrading output quality and forcing firms to rely on proprietary corporate data. Ng Khee Siong, managing director of Borneo Motors parent Inchcape Singapore, resigns amid these shifts.

read1 min views2 publishedJul 21, 2026
The risk of Model Autophagy Disorder: why firms need a Plan B for their data
Image: Businesstimes (auto-discovered)

As AI models train on content, corporate records grow in importance

EVEN as businesses embed artificial intelligence deeper into their daily operations, public content on the Internet is becoming a less reliable source for the context that the technology needs.

Much of the Web’s readily available information has already been heavily mined and fed to large language models (LLMs), and a growing share of what remains is now generated by AI rather than people.

And whenever the quality of the Internet’s information declines, so does the reliability of the AI outcomes built on top of it.

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