{"slug": "the-risk-of-model-autophagy-disorder-why-firms-need-a-plan-b-for-their-data", "title": "The risk of Model Autophagy Disorder: why firms need a Plan B for their data", "summary": "As AI models increasingly train on AI-generated content, the risk of Model Autophagy Disorder (MAD) grows, degrading output quality and forcing firms to rely on proprietary corporate data. Ng Khee Siong, managing director of Borneo Motors parent Inchcape Singapore, resigns amid these shifts.", "body_md": "# The risk of Model Autophagy Disorder: why firms need a Plan B for their data\n\nAs AI models train on content, corporate records grow in importance\n\nEVEN as businesses embed artificial intelligence deeper into their daily operations, public content on the Internet is becoming a less reliable source for the context that the technology needs.\n\nMuch of the Web’s readily available information has already been heavily mined and fed to[ large language models (LLMs)](https://www.businesstimes.com.sg/companies-markets/larger-language-models-are-not-necessarily-better-companies-seek-returns-ai-investments), and a growing share of what remains is now generated by AI rather than people.\n\nAnd whenever the quality of the Internet’s information declines, so does the reliability of the AI outcomes built on top of it.\n\n[TRENDING NOW](/pulse?ref=trending-now)\n\nNg Khee Siong, managing director of Borneo Motors parent Inchcape Singapore, resigns\n\nEarly payout from Philippines’ Maharlika Investment Fund raises eyebrows over its true nature\n\nMalaysia data centre boom enters ‘reset mode’ as resource, funding realities bite: S&P\n\nKingsford Group inks deal to buy Tan Boon Liat Building at lower reserve price of S$950m", "url": "https://wpnews.pro/news/the-risk-of-model-autophagy-disorder-why-firms-need-a-plan-b-for-their-data", "canonical_source": "https://www.businesstimes.com.sg/opinion-features/risk-model-autophagy-disorder-why-firms-need-plan-b-their-data", "published_at": "2026-07-21 23:00:00+00:00", "updated_at": "2026-07-21 23:23:23.794567+00:00", "lang": "en", "topics": ["artificial-intelligence", "large-language-models", "ai-ethics"], "entities": ["Borneo Motors", "Inchcape Singapore", "Ng Khee Siong"], "alternates": {"html": "https://wpnews.pro/news/the-risk-of-model-autophagy-disorder-why-firms-need-a-plan-b-for-their-data", "markdown": "https://wpnews.pro/news/the-risk-of-model-autophagy-disorder-why-firms-need-a-plan-b-for-their-data.md", "text": "https://wpnews.pro/news/the-risk-of-model-autophagy-disorder-why-firms-need-a-plan-b-for-their-data.txt", "jsonld": "https://wpnews.pro/news/the-risk-of-model-autophagy-disorder-why-firms-need-a-plan-b-for-their-data.jsonld"}}