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The Consulting KPIs That Actually Matter In An AI-Driven Market

Forbes Councils member Mark Orttung reports that in an AI-driven market, consulting firms should focus on KPIs such as proposal volume, win rate, and staff time efficiency, noting that a salesperson increasing from eight to 16 proposals per quarter with a better win rate and less staff time indicates meaningful results.

read1 min views1 publishedJul 31, 2026
The Consulting KPIs That Actually Matter In An AI-Driven Market
Image: Machinebrief (auto-discovered)

By Mark Orttung, Forbes Councils MemberSource:

Forbes Innovation If your salesperson went from eight proposals a quarter to 16, with a better win rate and less staff time, that's a result worth noticing.

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source & further reading
machinebrief.com — original article Anthropic’s Claude Models Broke Into Three Real Companies. Why AI Needs Smarter Data Before It Can Fix Your Network Where AI Agents Are Actually Working: Five Use Cases Across Industries
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