{"slug": "the-consulting-kpis-that-actually-matter-in-an-ai-driven-market", "title": "The Consulting KPIs That Actually Matter In An AI-Driven Market", "summary": "Forbes Councils member Mark Orttung reports that in an AI-driven market, consulting firms should focus on KPIs such as proposal volume, win rate, and staff time efficiency, noting that a salesperson increasing from eight to 16 proposals per quarter with a better win rate and less staff time indicates meaningful results.", "body_md": "# The Consulting KPIs That Actually Matter In An AI-Driven Market\n\nBy Mark Orttung, Forbes Councils MemberSource:\n\n[Forbes Innovation](https://www.forbes.com/innovation/) If your salesperson went from eight proposals a quarter to 16, with a better win rate and less staff time, that's a result worth noticing.\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/the-consulting-kpis-that-actually-matter-in-an-ai-driven-market", "canonical_source": "https://www.machinebrief.com/news/the-consulting-kpis-that-actually-matter-in-an-ai-driven-mar-74jz", "published_at": "2026-07-31 11:45:00+00:00", "updated_at": "2026-07-31 12:35:29.869222+00:00", "lang": "en", "topics": ["artificial-intelligence"], "entities": ["Forbes Councils", "Mark Orttung"], "alternates": {"html": "https://wpnews.pro/news/the-consulting-kpis-that-actually-matter-in-an-ai-driven-market", "markdown": "https://wpnews.pro/news/the-consulting-kpis-that-actually-matter-in-an-ai-driven-market.md", "text": "https://wpnews.pro/news/the-consulting-kpis-that-actually-matter-in-an-ai-driven-market.txt", "jsonld": "https://wpnews.pro/news/the-consulting-kpis-that-actually-matter-in-an-ai-driven-market.jsonld"}}