Summer Game Fest is here, so get ready for a lot of, 'Ugh, that game with the cool trailer used AI'

Summer Game Fest has officially begun, prompting widespread anticipation that many of the event's most visually impressive trailers will face backlash for using generative AI. The annual gaming showcase is expected to feature numerous high-profile reveals, but the use of AI in game development has become a major point of controversy among players and critics. This tension threatens to overshadow the announcements, as audiences grow increasingly vocal about their opposition to AI-generated content in the industry.