{"slug": "summer-game-fest-is-here-so-get-ready-for-a-lot-of-ugh-that-game-with-the-cool", "title": "Summer Game Fest is here, so get ready for a lot of, 'Ugh, that game with the cool trailer used AI'", "summary": "Summer Game Fest has officially begun, prompting widespread anticipation that many of the event's most visually impressive trailers will face backlash for using generative AI. The annual gaming showcase is expected to feature numerous high-profile reveals, but the use of AI in game development has become a major point of controversy among players and critics. This tension threatens to overshadow the announcements, as audiences grow increasingly vocal about their opposition to AI-generated content in the industry.", "body_md": "Join the club for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter.\n\nBy submitting your information, you confirm you are aged 16 or over,\nhave read our\n[Privacy Policy](https://futureplc.com/privacy-policy/)\nand agree to the\n[Terms & Conditions](https://futureplc.com/future-member-terms-and-conditions/). Geographical rules apply.\n\nYour membership journey starts here.\n\nKeep exploring and earning more as a member.\n\nStay Ahead with PC Gamer\n\nGet the biggest gaming news, reviews, and releases straight to your inbox.", "url": "https://wpnews.pro/news/summer-game-fest-is-here-so-get-ready-for-a-lot-of-ugh-that-game-with-the-cool", "canonical_source": "https://www.pcgamer.com/software/ai/summer-game-fest-is-here-so-get-ready-for-a-lot-of-ugh-that-game-with-the-cool-trailer-used-ai/", "published_at": "2026-06-03 21:14:18+00:00", "updated_at": "2026-06-03 21:58:52.480959+00:00", "lang": "en", "topics": ["generative-ai"], "entities": ["Summer Game Fest", "PC Gamer"], "alternates": {"html": "https://wpnews.pro/news/summer-game-fest-is-here-so-get-ready-for-a-lot-of-ugh-that-game-with-the-cool", "markdown": "https://wpnews.pro/news/summer-game-fest-is-here-so-get-ready-for-a-lot-of-ugh-that-game-with-the-cool.md", "text": "https://wpnews.pro/news/summer-game-fest-is-here-so-get-ready-for-a-lot-of-ugh-that-game-with-the-cool.txt", "jsonld": "https://wpnews.pro/news/summer-game-fest-is-here-so-get-ready-for-a-lot-of-ugh-that-game-with-the-cool.jsonld"}}