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Samsung’s outstanding 65-inch S90H OLED TV just crashed back to its Prime Day pricing on Amazon, which also means it’s going for its record-low price once again. It’s a significant discount, too, coming in at 26% off its list price of $2,697.99, bringing it down to $1,997.99.
If you’re in a hurry, this is what you need to know to decide if it’s right for you. As mentioned, it’s an OLED TV, so it’s designed to produce incredibly dark, inky blacks, bright highlights, and very accurate, true-to-life color, which in turn makes everything look more cinematic and realistic. It packs a very advanced processor, the NQ4 AI Gen3, which can leverage AI to enhance picture and audio quality, whether that’s making motion look smoother, upscaling from FHD to near 4K quality, making SDR look like HDR, and much more. And it’s primed for super smooth, responsive gaming performance on high-end consoles and PCs, as it packs a 120Hz native refresh rate and features Motion Xcelerator 165Hz with Nvidia G-Sync and AMD FreeSync Premium Pro. Importantly, it’s also glare-free, which allows you to place this in practically any room and see it clearly even in bright environments. Prices and savings subject to change. Click through to get the current deal prices.
Samsung 65-Inch Class OLED S90H
Expensive? Yes, but if you’re looking for something premium, this is absolutely up there with some of the best you can get. Going for now saves you a decent chunk of cash that could easily be put towards a surround sound system or soundbar, too, which would make for a truly S-tier entertainment setup. For the price, I think it’s a stand-out deal well worth considering.
What we like about this Samsung S90H 65-inch OLED TV #
Glare-free coating is genuinely useful
While glossy OLEDs make on-screen visuals look sharper and more vibrant, they’re really best used at night or in dimmer environments, as they can pick up distracting reflections and glare. This glare-free option is way more versatile for most people.
Its processor is seriously high-end
The better the processor, the more effective it is at enhancing the overall quality of whatever you’re watching, essentially. With this NQ4 AI Gen3, you can expect lower-resolution content to be upscaled to near 4K quality, fast-paced sports to look super fluid and smooth, and even SDR content to look like it’s HDR, which is a game-changer.
Impressive gaming features for consoles and PCs
This TV basically shares a lot in common with a top-end OLED gaming monitor, as it packs technology that can dramatically reduce screen tearing and stutter, improve HDR gaming performance, and even allow for over 120Hz refresh rates when paired with certain PCs.
Seamless integration with Samsung smart home devices
You can actually use this TV as a sort of ‘command centre’ for your smart home, via the SmartThings hub, which can even display a full 3D map of your home and its smart home ecosystem. This is a feature only really found on the top TV from the leading brands, and it’s seriously premium.
Things to consider before buying #
The only real thing to consider here is whether you want to pay close to $2,000 for a 65-inch TV, or potentially go a bit larger for the same price with either an older OLED model or a mini-LED option. I’d say that this TV is very much a premium offering and earns its price tag given what it brings to the table, and the fact that it’s a 2026 model, too. If you wanted something similarly large but a fair whack more affordable, I’d say your best bet would be to opt for one of Hisense’s or TCL’s premium mini-LEDs, as they are actually seriously impressive, especially for gaming.
Our top 65-inch TV deals #
Prices and savings subject to change. Click through to get the current deal prices.
LG 65-Inch QNED evo AI Mini LED 4K (QNED84B) Sony 65-Inch BRAVIA 3 4K TV
LG 65-Inch OLED evo AI 4K C5 + S95AR 9.1.5 ch.
Hisense 65″ U8 Mini-LED 4K TV (2025)
Hisense 65″ Mini-LED ULED 4K TV (65U7SG, 2026 NEW)
Hisense 65″ E7 Cinema Series
Amazon Ember 65″ Mini-LED Series with Fire TV Soundbar Plus