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[ARTICLE · art-67585] src=gamesradar.com ↗ pub= topic=ai-policy verified=true sentiment=↑ positive

"Steam’s required AI disclosure is the right move": Devs say gen AI should be called out in games and support Valve's store mandate

Game developers are backing Valve's new mandate requiring Steam store listings to disclose use of generative AI, with many calling the move a necessary step for transparency. The policy, announced in January 2024, forces developers to detail how AI tools were used in their games, a requirement that has sparked debate but earned support from studios like Those Awesome Guys and indie devs who argue it helps consumers make informed choices.

read1 min views1 publishedJul 21, 2026
"Steam’s required AI disclosure is the right move": Devs say gen AI should be called out in games and support Valve's store mandate
Image: Gamesradar (auto-discovered)

"Steam’s required AI disclosure is the right move": Devs say gen AI should be called out in games and support Valve's store mandate | GamesRadar+

source & further reading
gamesradar.com — original article District 9 and Gran Turismo director has made a fully AI film, and the internet is not holding back Half of all games released on Steam will use AI by 2028, study predicts: "AI lowers the barrier not just to make a game but to make several" Steam study of over 53,000 games finds "60 – 90% of the growth" in monthly releases on Valve's store is from games using AI and "almost none of them make money"
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