Back to Blog We built a voice AI agent for moss.dev so visitors could get answers without waiting for a sales call. It quickly became one of our most effective ways to engage leads, and other companies started asking for it. Meet Founding Agent.
Sri Raghu Malireddi
Co-founder
As founders, there are a handful of questions we answer over and over again.
What does your company do? How is it different? How does the technology work? Can it integrate with my stack? How much does it cost? Do you support enterprise?
The interesting thing is that most of these conversations never happen on a sales call. They happen before the sales call.
Someone lands on your website. They're interested enough to learn more, but not interested enough to book a meeting. So they click around. They skim product pages, documentation, FAQs, and blog posts looking for answers.
Sometimes they find what they need. Sometimes they don't.
And when they don't, they leave.
For years, we've accepted this as the normal website experience. We started wondering why. Why is a website still mostly a collection of pages? Why can't it simply answer questions? Why can't visitors ask what they want to know and get an immediate response?
That question led us to build something for ourselves.
Built to Solve Our Own Problem #
At Moss, we're obsessed with retrieval speed. It's the foundation of everything we do.
Most retrieval systems were designed around search. We wanted retrieval that felt conversational, fast enough that someone could ask a question and get an answer instantly.
So we built a voice AI agent and put it directly on our website.
Visitors could simply start talking. No forms. No chat windows. No digging through documentation. Just a conversation.
Initially, it was an experiment. We wanted to see if we could make the experience feel natural and helpful. Could an AI agent answer questions in real time and feel less like software and more like talking to someone on the team?
The answer was yes.
The Unexpected Result #
Once the agent was live, visitors started asking the same questions we answer every day about our infrastructure, integrations, pricing, implementation, and product capabilities.
The difference was that we weren't answering them anymore.
The agent was.
Because it was grounded in our website, documentation, FAQs, presentations, and internal knowledge, it didn't sound like a generic chatbot. It sounded like Moss.
The result was simple: less repetitive work, better qualified conversations, and more time spent talking to people who were genuinely ready to move forward.
Then People Started Asking for It #
This is often how products are born.
Not because you set out to build one, but because people keep asking if they can have what you built for yourself.
Visitors would interact with the agent and then ask:
"Can I put this on my website?"
"How difficult was this to build?"
"Can it answer questions about my company?"
"Can it qualify prospects for my team?"
The more conversations we had, the more obvious it became that this wasn't just a Moss problem.
Every company has visitors with questions. Every founder answers the same things repeatedly. Every team has prospects who are interested but not quite ready to book a meeting.
Yet most websites still ask visitors to fill out a form and wait for a response.
That feels like a broken experience.
Introducing Founding Agent #
Founding Agent is a voice AI agent that lives on your website.
It answers visitor questions, qualifies prospects, and gives every visitor an immediate conversation instead of a static browsing experience.
It's trained on your company, products, documentation, FAQs, and expertise. When someone asks a question, they get the answer your team would have given. Not a generic AI response. Not a hallucinated one.
And because it's powered by Moss's retrieval infrastructure, responses happen in milliseconds, making conversations feel natural and responsive.
The way they should.
Try It Yourself #
The best way to understand Founding Agent isn't to read about it.
It's to talk to it.
We've put it directly on our website, so ask it anything. Pricing questions. Technical questions. Product questions. Difficult questions.
See how it responds.
If you're interested in bringing Founding Agent to your own website, we're opening early access and looking for teams that want to give every visitor an answer the moment they ask for one. Instead of making them wait.