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She is never shy showing off her incredible figure.
And Rhian Sugden displayed her jaw-dropping curves in a sheer plunging bodysuit for a sizzling new snap ahead of turning 40.
The former glamour model, 39, took to Instagram this weekend to work her best angles for the camera in the sexy image.
She penned in the caption of her post: 'Keeping the algorithm hydrated. I'm turning 40 in three weeks and I fear I may just be getting started. I genuinely can't wait!
'Chapter 40 is going to be my best yet.
'And yes, despite unleashing AI Rita into the world, I'll still be creating my own content. She's got her job. I've got mine. Thanks @playfulpromises for this stunning bodysuit.'
The final part of her caption referred to her new AI robot character Rita - her digital alter ego which creates racy content for subscribers.
Rhian Sugden showed off her incredible curves in a sheer plunging bodysuit for a sizzling new snap ahead of turning 40
The new post comes after earlier this summer Rhian insisted 'people get less for murder' as she detailed how her sexting scandal with Vernon Kay still haunts her career today.
Back in 2010, Vernon was forced to make a public apology to ex Tess Daly on BBC Radio 1 after a set of 'saucy messages' sent to Rhian came to light.
Then in 2016 fresh allegations surfaced claiming Vernon had once again been in touch with Rhian.
When Vernon and Tess announced their marriage split in May, the sexting scandal was dug up once again.
Rhian is preparing to talk about how the scandal has affected her over the years in her tell-all book. The model, who is married to Oliver Mellor and shares a son George, explained: 'Of course there'll be mention of him [Vernon, in the book] but I think people are expecting some wild revelation about a sordid affair that didn't happen.
'People get less of a sentence for murder. I'd understand if there'd been a full-blown affair, but there wasn't. Yet somehow, nearly 20 years later, it's still something that follows me around.
'I've spent years building a career and businesses that I'm incredibly proud of, and I'd much rather people talked about those than one chapter of my life that refuses to go away,' she added to The Mirror.
In 2020, Rhian claimed her 'sexting scandal' with Vernon ruined her career as she lamented the fact that he 'got away with it' after apologising.
It comes after earlier this summer Rhian insisted 'people get less for murder' as she detailed how her sexting scandal with Vernon Kay still haunts her career today (seen with ex Tess Daly)
Rhian is preparing to talk about how the scandal has affected her over the years in her tell-all book
She said it still 'made her feel sick' that he returned to his presenting duties afterwards and that she wishes she had never met him.
Vernon promised live on air that he would no longer contact Rhian or the four other women he had been caught messaging at the time.
Father-of-two Kay has always maintained that the messages were flirty banter, and that he never acted inappropriately.
She later spoke out about the scandal in a Channel 4 documentary, Page Three: The Naked Truth, in which she said: 'He just got away with it. It ruined everything for me.
'I felt like I was going up and up with my career, and then that came along. I wish I'd never met him. He got to give an apology on the radio and just got to carry on, with Family Fortunes, ironically. It still makes me feel sick.'
Tess and Vernon announced their heartbreaking choice to split in May following 22 years of marriage, admitting they agonised over the decision.
They insist that the split is amicable and that they will continue to be supportive parents to their daughters Phoebe, 21, and Amber, 17.