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[ARTICLE · art-21467] src=9to5mac.com pub= topic=artificial-intelligence verified=true sentiment=· neutral

Privacy may still be Apple’s savior when it comes to delayed AI features

Apple's delayed rollout of advanced AI features for Siri, now more than 18 months overdue, has eroded user goodwill, but a recent announcement suggests the company's privacy-focused approach may still salvage its reputation. The company is betting that its commitment to on-device processing and data protection will ultimately justify the wait and differentiate its AI offerings from competitors.

read1 min publishedJun 4, 2026

It’s more than 18 months since I wrote an opinion piece suggesting that while the wait for the new Siri is frustrating, the privacy payoff would be worth it.

A lot of time has passed since then, and of course user frustration at the ongoing delay has grown significantly. While goodwill has undoubtedly been lost, a recent announcement does provide some hope that privacy may still rescue the company’s tarnished reputation in AI …

source & further reading
9to5mac.com — original article Google AI Edge Gallery launches on macOS, letting Mac users run Gemini models locally Report details Apple’s plan to use Nvidia chips for the Gemini-powered Siri Apple kicks off new ‘Privacy on iPhone’ campaign promoting Safari [Video]
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