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[ARTICLE · art-102625] src=insidehighered.com ↗ pub= topic=artificial-intelligence verified=true sentiment=· neutral

Own the Answer and the Ad: Maximizing Impact From AI Search

AI answer engines now shape prospective students' first impressions of colleges, and institutions can influence those impressions by owning both the answer and the ad, according to Jon Covell in a piece published August 19, 2026.

read1 min views1 publishedAug 19, 2026

Own the Answer and the Ad: Maximizing Impact From AI Search

Kristine Maloney

Wed, 08/19/2026 - 03:00 AM AI answer engines create first impressions. For prospective students, colleges and universities can shape the experience.

Byline(s) Jon Covell

source & further reading
insidehighered.com — original article AI Career Skills Move Beyond Computer Science AI Helped Researchers Win NIH Grants. Will Science Suffer? CUNY’s Computer Science Growing Pains
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