{"slug": "own-the-answer-and-the-ad-maximizing-impact-from-ai-search", "title": "Own the Answer and the Ad: Maximizing Impact From AI Search", "summary": "AI answer engines now shape prospective students' first impressions of colleges, and institutions can influence those impressions by owning both the answer and the ad, according to Jon Covell in a piece published August 19, 2026.", "body_md": "Own the Answer and the Ad: Maximizing Impact From AI Search\n\n \n\nKristine Maloney\n\nWed, 08/19/2026 - 03:00 AM\n\nAI answer engines create first impressions. For prospective students, colleges and universities can shape the experience.\n\nByline(s)\n\nJon Covell", "url": "https://wpnews.pro/news/own-the-answer-and-the-ad-maximizing-impact-from-ai-search", "canonical_source": "https://www.insidehighered.com/opinion/columns/call-action/2026/08/19/how-higher-ed-can-maximize-impact-ai-search", "published_at": "2026-08-19 07:00:00+00:00", "updated_at": "2026-08-19 08:12:30.060336+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-tools"], "entities": ["Jon Covell"], "alternates": {"html": "https://wpnews.pro/news/own-the-answer-and-the-ad-maximizing-impact-from-ai-search", "markdown": "https://wpnews.pro/news/own-the-answer-and-the-ad-maximizing-impact-from-ai-search.md", "text": "https://wpnews.pro/news/own-the-answer-and-the-ad-maximizing-impact-from-ai-search.txt", "jsonld": "https://wpnews.pro/news/own-the-answer-and-the-ad-maximizing-impact-from-ai-search.jsonld"}}