Netflix reveals its use of AI in hundreds of films and TV shows

Netflix disclosed its use of generative artificial intelligence in approximately 300 of its films and TV shows, primarily for post-production tasks such as battle scenes, crowds, and establishing shots, aiming to achieve higher quality output more quickly and at lower cost. The revelation, made in a letter to shareholders alongside financial results showing a slowdown in revenue growth, appears intended to reassure investors about the company's adoption of new technology amid leadership changes and acquisition difficulties.