{"slug": "netflix-reveals-its-use-of-ai-in-hundreds-of-films-and-tv-shows", "title": "Netflix reveals its use of AI in hundreds of films and TV shows", "summary": "Netflix disclosed its use of generative AI in approximately 300 films and TV shows, primarily for post-production tasks like battle scenes and crowds, aiming to improve efficiency and reduce costs. The revelation came alongside financial results showing slowing revenue growth, as the company seeks to reassure investors about its technological adaptation.", "body_md": "# Netflix reveals its use of AI in hundreds of films and TV shows\n\n[Netflix](/topic/netflix)has disclosed its use of generative[artificial intelligence](/topic/artificial-intelligence)in approximately 300 of its films and TV shows, often without viewers' prior knowledge.- The\n[AI](/topic/ai)is primarily utilised in post-production for creating complex sequences, including battle scenes, crowds, and establishing shots, enabling content that might otherwise be unfeasible. - The company claims AI helps achieve higher quality output more quickly and at a lower cost, and is also used for personalised content recommendations and enhanced search capabilities.\n- This revelation coincided with Netflix's latest financial results, which indicated a slowdown in revenue growth, prompting concerns about the company's capacity for reinvention.\n- The announcement, presented in a letter to shareholders, appears to be an effort to reassure investors about Netflix's adoption of new technology amidst challenges such as leadership changes and acquisition difficulties.", "url": "https://wpnews.pro/news/netflix-reveals-its-use-of-ai-in-hundreds-of-films-and-tv-shows", "canonical_source": "https://www.independent.co.uk/bulletin/culture/netflix-ai-films-shows-share-price-b3016999.html", "published_at": "2026-07-17 14:46:50+00:00", "updated_at": "2026-07-17 14:59:11.491778+00:00", "lang": "en", "topics": ["artificial-intelligence", "generative-ai", "ai-products"], "entities": ["Netflix"], "alternates": {"html": "https://wpnews.pro/news/netflix-reveals-its-use-of-ai-in-hundreds-of-films-and-tv-shows", "markdown": "https://wpnews.pro/news/netflix-reveals-its-use-of-ai-in-hundreds-of-films-and-tv-shows.md", "text": "https://wpnews.pro/news/netflix-reveals-its-use-of-ai-in-hundreds-of-films-and-tv-shows.txt", "jsonld": "https://wpnews.pro/news/netflix-reveals-its-use-of-ai-in-hundreds-of-films-and-tv-shows.jsonld"}}