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More Than Half of Americans Would Drop AI Tools They Have to Pay For: Report

A new study from HR tech firm Howdy found that only 26% of Americans pay for AI platforms, while 54% would stop using AI tools if required to pay. Despite this, 96% have tried AI and 86% use it routinely, with 34% trusting AI results more than social media.

read1 min views1 publishedJul 14, 2026
More Than Half of Americans Would Drop AI Tools They Have to Pay For: Report
Image: Adweek (auto-discovered)

While most Americans are now comfortable with letting AI into their daily lives, many don’t think it’s useful enough to pay for. A new study from HR tech firm Howdy of more than 1,000 Americans found that just 26% are currently paying for an AI platform, while 54% said they’d drop an AI tool if they had to pay for it.

At first blush, the findings are positive for the big AI firms: Adoption is very high, with 96% of respondents reporting that they’ve tried AI, and 86% saying they use it routinely.

Americans also trust AI: 34% of respondents said they believe AI results over what they see on social media, 20% trust AI more than what the government tells them, and 14% hold AI results in higher regard than what journalists report.

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