{"slug": "more-than-half-of-americans-would-drop-ai-tools-they-have-to-pay-for-report", "title": "More Than Half of Americans Would Drop AI Tools They Have to Pay For: Report", "summary": "A new study from HR tech firm Howdy found that only 26% of Americans pay for AI platforms, while 54% would stop using AI tools if required to pay. Despite this, 96% have tried AI and 86% use it routinely, with 34% trusting AI results more than social media.", "body_md": "While most Americans are now comfortable with letting AI into their daily lives, many don’t think it’s useful enough to pay for.\n\nA new [study](https://www.howdy.com/blog/how-americans-feel-about-ai) from HR tech firm Howdy of more than 1,000 Americans found that just 26% are currently paying for an AI platform, while 54% said they’d drop an AI tool if they had to pay for it.\n\nAt first blush, the findings are positive for the big AI firms: Adoption is very high, with 96% of respondents reporting that they’ve tried AI, and 86% saying they use it routinely.\n\nAmericans also trust AI: 34% of respondents said they believe AI results over what they see on social media, 20% trust AI more than what the government tells them, and 14% hold AI results in higher regard than what journalists report.", "url": "https://wpnews.pro/news/more-than-half-of-americans-would-drop-ai-tools-they-have-to-pay-for-report", "canonical_source": "https://www.adweek.com/brand-marketing/more-than-half-of-americans-would-drop-ai-tools-they-have-to-pay-for-report/", "published_at": "2026-07-14 14:16:46+00:00", "updated_at": "2026-07-14 18:19:46.413949+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products"], "entities": ["Howdy"], "alternates": {"html": "https://wpnews.pro/news/more-than-half-of-americans-would-drop-ai-tools-they-have-to-pay-for-report", "markdown": "https://wpnews.pro/news/more-than-half-of-americans-would-drop-ai-tools-they-have-to-pay-for-report.md", "text": "https://wpnews.pro/news/more-than-half-of-americans-would-drop-ai-tools-they-have-to-pay-for-report.txt", "jsonld": "https://wpnews.pro/news/more-than-half-of-americans-would-drop-ai-tools-they-have-to-pay-for-report.jsonld"}}