AI models are hoovering up corporate knowledge, and that's leaving one big loser, says Satya Nadella.
In an article posted on X on Sunday, the Microsoft CEO warned of a future in which a handful of AI providers capture most economic value while industries lose ownership of their knowledge.
"The last thing any of us want is a world where every company across every sector is ceding value to a few models that eat everything they see," Nadella wrote. "There is no societal permission for an AI future that hollows out entire industries."
Nadella compared the AI era to globalization, warning against repeating that dynamic.
"Think about what happened in the first phase of globalization, where entire industrial economies were hollowed out by outsourcing," he wrote. "The GDP numbers looked fine on the surface, but the displacement was real and the consequences are still being felt."
Instead, he advocated for a broad AI ecosystem in which companies keep control of their learning systems, which he said would enable innovation and retain employee expertise.
Nadella's post echoed concerns other Big Tech CEOs have been raising this year.
In a February podcast, Snowflake CEO Sridhar Ramaswamy said that the biggest software companies are at risk of being reduced to mere data sources.
"The big model makers want to create a world in which all of the data for all of the enterprises is easily available to them," Ramaswamy said.** **"Everything else, the world, is just a dumb data pipe that feeds into that big brain."
Ramaswamy added that Snowflake needs to operate with a "fear" that people would stop using AI agents developed by software companies and instead want an all-inclusive agent that has data from Snowflake and everywhere else.
In a January LinkedIn post, Box CEO Aaron Levie said that AI models can perform high-level knowledge work across nearly every profession, from law to strategy and scientific research.
"The question that we will have to wrestle with is, in a world where everyone has access to the same expert intelligence, how does a company differentiate?" Levie wrote. He said that context would be the answer.