Meta Business Agent would be another vital revenue source beyond ads.
Meta is getting a bump after the company unveiled its master plan to turn its chat apps into cash-generating corporate workhorses.
At its Conversations conference in London on Wednesday, the tech giant officially launched its Meta Business Agent globally, after nearly two years of testing. According to the company’s press release, the AI is designed to make product recommendations, book appointments, qualify leads, and close sales.
For larger companies, the newly launched Meta Business Agent Platform connects the AI to existing back-end systems like Shopify and Zendesk. “This is definitely an enterprise play,” Naomi Gleit, Meta’s head of product, told Reuters.
The rollout represents another attempt by Meta to justify its ballooning AI capex bill by adding recurring software revenue to its giant ad business.
While the tools are free to start, Meta’s release states it will soon transition to “paid subscription offerings” for “businesses of every size.” The stock is up nearly 3% midday on the news.