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Maine — AI Law & Policy Updates

Maine's LD 1727, codified at 10 M.R.S. §1500-DD, is now in effect, prohibiting the use of AI chatbots in trade or commerce that could mislead consumers into believing they are interacting with a human unless clearly and conspicuously notified. Enacted in 2025 (P.L. 2025, ch. 294), violations are treated as violations of the Maine Unfair Trade Practices Act.

read1 min views1 publishedAug 7, 2026

LD 1727 — Transparency in Consumer Transactions Involving AI (10 M.R.S. §1500-DD) — Status: In Effect

A person may not use an AI chatbot (or other computer technology) in trade or commerce in a way that could mislead a reasonable consumer into believing they are dealing with a human, unless the consumer is clearly and conspicuously notified that they are not. A violation is a violation of the Maine Unfair Trade Practices Act. Enacted 2025 (P.L. 2025, ch. 294), codified at 10 M.R.S. §1500-DD.

Recent developments:

source & further reading
ai-law-tracker.com — original article 40 jurisdictions now regulate AI in health care and coverage decisions Hungary (EU) — AI Law & Policy Updates France (EU) — AI Law & Policy Updates
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