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Gurman on OpenAI’s Device: ‘A Doughnut-Shaped Speaker That Costs Over $300’

OpenAI is developing a doughnut-shaped smart speaker priced over $300, according to Bloomberg's Mark Gurman. The device, which includes moving parts, lights, cameras, and sensors, is designed to learn from users over time and provide humanlike interactions, functioning as a robot companion rather than a traditional speaker.

read2 min views1 publishedAug 6, 2026

Mark Gurman, reporting for Bloomberg (gift link): OpenAI expects users to rely on the smart speaker throughout the day. It will work similarly to the company’s ChatGPT voice mode on smartphone apps, but with more advanced models for humanlike interactivity. The device is designed to learn more about a user over time, letting it tailor conversations and act more like a real person.

The circle-shaped device will include parts that move on their own, according to the people. That will help show when it’s responding and interacting with the user. The goal is to make the object feel more alive than today’s stationary speaker products. The product will have speaker grills and microphones for fielding commands and conversing with users. The battery-powered item will be designed to work in different positions — in a user’s hand, say, or placed on a nightstand or kitchen counter.

OpenAI is also planning to include lights on the device to demonstrate when it’s listening and make interactions feel more personal. A camera system and other sensors, meanwhile, will perceive the surrounding environment and feed visual information into the AI.

This doesn’t sound like a “smart speaker” with lights, moving parts, cameras, and other sensors. It sounds like a robot companion, and a robot companion obviously needs a speaker, amongst its other essential features. It’s like calling R2-D2 “a smart speaker” — it wouldn’t be wrong but it’s missing the point. (You could technically call the iPhone “a smart speaker”.) What the io device seems to be missing is autonomous movement. So you need to carry it around like a mogwai, rather than it following you around or going places on its own. I couldn’t give two shits about an OpenAI “smart speaker” if the point is just to play music and podcasts, but a handheld cross between R2-D2 and C-3PO, that could be fucking cool.

It’s a pet, it sounds like. A revolutionary pet, if they pull it off. And people love their pets.

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