Madonna recently slammed artificial intelligence in a new interview with Vogue Italia, telling the outlet that relying on AI is the “opposite of making art.”
“Once you were around painters and musicians and dancers and artists in one place and working from a very pure place for each other. I value that experience a lot,” Madonna said. “Nowadays you don’t do that anymore. Now to have a record deal you think about how many followers you have.”
She continued, “That’s why in ‘Bring Your Love’ I say, ‘Don’t try to distract me with numbers’. For me it started not thinking about the charts, the streaming numbers. Algorithms and artificial intelligence are the opposite of taking risks and to me that is the opposite of making art.”
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Madonna went on to say that she completely steps away from technology and social distractions when trying to spark inspiration for new music.
“Lately it’s been hard because of my record and so many things connected to it. But I do like to take breaks… and disappear. Because that’s how you fuel your imagination,” Madonna explained. “You have to have stillness and you have to have days where you’re just connecting to nature, my children, my horses.”
This isn’t the first time Madonna has taken a stance against technology. During a Q&A at the premiere of her movie, “Confessions II – The Film,” she said social media has instilled a “persistent need” in people to document everything. She also encouraged the fans in attendance to “put your fucking phones down and connect.”