Korea University recently kicked off International Summer Campus (ISC) 2026, the largest summer university program for international students in Asia, at its Seoul campus. At the welcome event on June 27, participating students were introduced to the university’s vibrant cheering culture as they learned its signature cheers and chants under the guidance of the cheerleading squad. The university said the ISC goes beyond traditional academic programs and provides a valuable opportunity for international students to experience Korean culture. The combination of K-study and K-culture has contributed to establishing the ISC as one of Asia’s premier international summer programs. The university attributes the ISC's growth to the global popularity of Korean culture, which has expanded international interest beyond the Korean language to Korea’s history, politics, economy and advanced technologies such as semiconductors and artificial intelligence (AI). It noted that K-culture increasingly serves as a gateway to Korea, while K-study gives students a reason to stay longer and pursue academic
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