June 25, 2026
Blogging used to be the natural way for people to publish, share ideas, and bypass the old gatekeepers. Then social networks moved the conversation elsewhere. Now AI is eating the web itself. So, is blogging still worth it in 2026? Not really. Which is exactly why I am writing this.
The straight answer: no.
Blogging platforms, and blogging as a practice, are leftovers from another era. The idea that everyone should publish something in the age of AI is, at best, a questionable use of time. Am I wasting time by publishing this? Yes, obviously.
Blogging was, without a doubt, the natural next step for humans exchanging information more than 26 years ago. But today, with artificial intelligence, it no longer makes much sense. In many cases, it becomes a waste of time for the person doing it, unless they have enough margin in their life to invest time in something with almost no practical return.
Twenty-six years ago, traditional media owned the publishing monopoly. For younger readers, information mostly moved through newspapers, magazines, radio, and television. Then the internet showed up, and little by little, that monopoly started slipping through the fingers of the information giants. You no longer had to buy a programming magazine. You could read a programmer’s blog every day. You no longer had to wait for a technology magazine to tell you what was going on. Suddenly, thousands of insiders were publishing daily, and all it cost you was one click.
Traditional media, especially print media, soon started collapsing. They had to change their business model. Publishing used to be expensive, brutally expensive. Television did not get much luckier. YouTube changed the way people consumed video on demand. MTV basically died overnight. People no longer had to sit there for hours waiting for their favorite artist to appear once. Now they could click a video and play it over and over again like perfectly functional addicts. MTV eventually became a low-quality reality show channel, which was quite a fall from music television to “please, make it stop.”
The global blogging platform reached its peak when traditional media jumped into it. Suddenly, media companies were competing with vertical blogs publishing dozens, sometimes hundreds, of posts per day. I considered most of that content garbage, because a lot of it was just spam with better typography. This forced popular educational blogs like mine, and many others, to change strategy in order to attract readers. In a way, they did me a favor. Publishing daily news, updates, and new material was exhausting. I was not built for that kind of commercial machine. Many of us were not.
In fact, my blog never had advertising. I never wrote with the premise of making money from my posts. For me, that was an ethical decision. Then everything went sideways when Twitter appeared, now X.
Twitter introduced a new paradigm, one that traditional media had a very hard time mastering. Twitter was microblogging. At first, posts were limited to 140 characters. It quickly became popular because, if blogs had brought millions of people into the exchange of information, Twitter multiplied that by a thousand. Twitter solved a big problem that blogs had: relationships between people. Twitter made it easy to discover individuals, follow them, and more importantly, keep them right in your pocket. One finger gesture, and there they were, compressed messages from your favorite publishers. You found out about things instantly.
You could follow brands directly. You no longer needed to follow press outlets on Twitter, especially because those outlets quickly brought their invasive advertising habits and low-quality content with them. Without a doubt, Twitter was the breaking point and the beginning of the fall of blogs as I knew them. You can see this in most relevant blogs from that era. Many started slowing down hard. By 2010, plenty of them were barely publishing anymore. Was that bad? No. The conversation had simply moved somewhere else. It was no longer happening on blogs. It was happening on Twitter.
Soon, blogs were pushed into a corner where only stubborn holdouts like me still preferred to publish. By 2016, most of the blogs I followed had gone quiet. Every now and then, someone would come back to wave hello, but the writing was on the wall.
A few days ago, after a long time without publishing, I wrote an article about how the web that old people like me used to know was going to disappear. That is the natural and obvious next step, because artificial intelligence is the new dopamine hit. It is the new way to solve almost any knowledge question a user has.
So, if blogging no longer makes sense, why are you blogging, Diego?
I know, I know. I am another stubborn holdout. A romantic and nostalgic engineer who apparently enjoys walking into the same wall over and over again. I am fully aware that my writing will mostly be left for those few people who, in a brief act of rebellion, went to Google or DuckDuckGo and bravely decided to search for information manually. A truly reckless practice in 2026, especially when AI is sitting right there, ready to deliver the dopamine shot on demand. But my message is for the person who still wants to do it.
Do not expect readers.
Do not expect anything from the industry.
Maybe, in a one-in-a-million chance, something you write will have a real impact. But do not build your blog around the hope that it will happen.
Blog only for yourself.
Blog to remember.
Blog for some future version of you.