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I ran 500 brand queries across ChatGPT/Claude/Gemini/Perplexity. New brands get cited 0% of the time. Full data inside.

A developer at Kre8on ran 500 brand queries across ChatGPT, Claude, Gemini, and Perplexity, finding that new brands are cited 0% of the time. The research shows a strong correlation between Wikipedia presence and AI citation, while on-page tactics like schema markup and llms.txt have no effect. The findings suggest that brand visibility in AI answers depends on third-party authority, not SEO optimization.

read1 min views1 publishedJul 14, 2026

I run research at Kre8on, where we build Kre8on platform — a tool that measures

how brands appear in AI answers. This is raw data, no pitch.

TL;DR:

METHOD (so you can poke holes):

THE DATA:

[Citation rate by brand age — a simple table or bar chart]

[Wikipedia presence vs. citation presence — strongest correlation]

[llms.txt on/off — no delta] WHAT THIS MEANS:

AEO is not "SEO for AI." You can't schema-stuff your way into ChatGPT.

The engines are trusting third-party authority (Wikipedia, established

press) before they trust you. If you're a new brand, your #1 job isn't

on-page — it's earning presence on sources the engines already cite.

Happy to answer methodology questions. I'll drop a fuller writeup +

the tool we used in the comments.

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