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How Brands Can Leverage AI To Improve Customer Experiences

Salman Shahid, a Forbes Councils member, writes that AI is redefining customer experiences by enabling organizations to understand customers better, rather than merely automating tasks. The article, published on Forbes, highlights the strategic role of AI in enhancing customer engagement.

read1 min views2 publishedSep 8, 2026
How Brands Can Leverage AI To Improve Customer Experiences
Image: Machinebrief (auto-discovered)

By Salman Shahid, Forbes Councils MemberSource:

Forbes Innovation AI is redefining customer experiences not because it can automate tasks, but because it can enable organizations to understand customers better.

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