{"slug": "how-brands-can-leverage-ai-to-improve-customer-experiences", "title": "How Brands Can Leverage AI To Improve Customer Experiences", "summary": "Salman Shahid, a Forbes Councils member, writes that AI is redefining customer experiences by enabling organizations to understand customers better, rather than merely automating tasks. The article, published on Forbes, highlights the strategic role of AI in enhancing customer engagement.", "body_md": "# How Brands Can Leverage AI To Improve Customer Experiences\n\nBy Salman Shahid, Forbes Councils MemberSource: \n\n[Forbes Innovation](https://www.forbes.com/innovation/)\nAI is redefining customer experiences not because it can automate tasks, but because it can enable organizations to understand customers better.\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/how-brands-can-leverage-ai-to-improve-customer-experiences", "canonical_source": "https://www.machinebrief.com/news/how-brands-can-leverage-ai-to-improve-customer-experiences-vpqd", "published_at": "2026-09-08 10:30:00+00:00", "updated_at": "2026-09-08 12:01:06.902354+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products"], "entities": ["Salman Shahid", "Forbes"], "alternates": {"html": "https://wpnews.pro/news/how-brands-can-leverage-ai-to-improve-customer-experiences", "markdown": "https://wpnews.pro/news/how-brands-can-leverage-ai-to-improve-customer-experiences.md", "text": "https://wpnews.pro/news/how-brands-can-leverage-ai-to-improve-customer-experiences.txt", "jsonld": "https://wpnews.pro/news/how-brands-can-leverage-ai-to-improve-customer-experiences.jsonld"}}