Following an interview with The Wall Street Journal earlier this month where Tim Cook hinted at upcoming price changes, Apple officially raised the prices on many of its hardware offerings today. They include iPads, Macs, smart speakers, and even the affordable MacBook Neo. While Cook said the company has tried to “shield” customers from price increases as the cost of memory and storage has recently surged thanks to AI companies stockpiling RAM and SSDs for data centers, Apple has finally joined companies like Nintendo, Sony, and Microsoft with price hikes.
iPads, iMacs, and even the MacBook Neo have all gotten price increases today as a result of the ongoing RAM crisis.
iPads, iMacs, and even the MacBook Neo have all gotten price increases today as a result of the ongoing RAM crisis.
Here’s a breakdown of what Apple hardware has been affected today and the range of price increases based on entry-level and maximum configurations.
### iPad *($100 increase)*
- 128GB with Wi-Fi: $349 to $449
- 512GB with Wi-Fi and cellular: $799 to $899
**iPad mini** *($100 increase)*
- 128GB with Wi-Fi: $499 to $599
- 512GB with Wi-Fi and cellular: $949 to $1,049
**11-inch iPad Air** *($150 to $250 increase)*
- 128GB with Wi-Fi: $599 to $749
- 1TB with Wi-Fi and cellular: $1,249 to $1,499
**13-inch iPad Air** *($150 to $250 increase)*
- 128GB with Wi-Fi: $799 to $949
- 1TB with Wi-Fi and cellular: $1,449 to $1,699
**11-inch iPad Pro** *($200 to $300 increase)*
- 256GB with Wi-Fi: $999 to $1,199
- 2TB with Wi-Fi and cellular (Standard glass): $2,199 to $2,499
**13-inch iPad Pro** *($200 to $300 increase)*
- 256GB with Wi-Fi: $1,299 to $1,499
- 2TB with Wi-Fi and cellular: $2,499 to $2,799
**HomePod** *($50 increase)*
- $299 to $349
HomePod mini ($30 increase)
- $99 to $129
**MacBook Neo** *($100 increase)*
- 256GB: $599 to $699
- 512GB : $699 to $799
Apple TV 4K ($70 to $100 increase)
- 64GB with Wi-Fi: $129 to $199
- 128GB with Wi-Fi and ethernet: $149 to $249
Apple Vision Pro ($200 to $300 increase)
- 256GB: $3,499 to $3,699
- 1TB: $3,899 to $4,199
**13-inch MacBook Air** *($200 to $800 increase)*
- 16GB, 512GB: $1,099 to $1,299
- 32GB, 4TB: $2,699 to $3,499
**15-inch MacBook Air** *($200 to $800 increase)*
- 16GB, 512GB: $1,299 to $1,499
- 32GB, 4TB: $2,899 to $3,699
**14-inch MacBook Pro** *($300 to $2,800 increase)*
- M5, 16GB, 1TB: $1,699 to $1,999
- M5 Max, 128GB, 8TB: $6,899 to $9,699
**16-inch MacBook Pro** *($300 to $2,800 increase)*
- M5 Pro, 24GB, 1TB: $2,699 to $2,999
- M5 Max, 128GB, 8TB: $7,199 to $9,999
**iMac** *($200 increase)*
- M4, 16GB, 256GB: $1,299 to $1,499
- M4, 32GB, 2TB: $2,899 to $3,099
Mac Mini ($200 to $1,700 increase)
- M4, 16GB, 256GB: $599 to $799
- M4 Pro, 48GB, 8TB: $4,499 to $6,199
Mac Studio ($500 to $4,200 increase)
- M4 Max, 36GB, 512GB: $1,999 to $2,499
- M3 Ultra, 96GB, 16TB: $10,099 to $14,299
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