Grab a Sony Bravia OLED TV for its lowest price thanks to this Prime Day deal

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Grab a Sony Bravia OLED TV for its lowest price thanks to this Prime Day deal

                            Enjoy better quality views for cheaper with this OLED TV deal on Amazon                    

Sebastian Kozlowski

 

 

Last Updated on June 25, 2026  

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Table of Contents 

Sony XR8B features
Pure Black OLED Contrast
Prime Day deals
Intelligent XR Processor
Google TV Smart Platform
Prime Day is coming — don’t miss the deals
Voice Control with Google Assistant
Apple AirPlay 2 & Google Cast Support
Access to Popular Streaming Services
Studio-Calibrated Picture Modes
Optimised for PlayStation 5
Cinematic Audio & Visual Support
XR Clear Image Upscaling
XR OLED Motion Technology
Why we like this Sony Bravia TV deal
More OLED TV deals

If you’re looking to upgrade your TV, some great picks for the job are OLEDs. Offering up the deep true blacks—that’s thanks to their self-lit pixels without the need for a backlight. While also providing a great contrast and vivid colors, the price might be a bit of a sore point. So if you are planning on buying one, Prime Day might be the best time to pick one up.
One of those deals is on the Sony Bravia XR8B; the 77-inch OLED model is currently 27% off in the Amazon sale. That discount puts it at $1,798 instead of the usual $2,499.99. That means a saving of $701.99 on the TV, and back to its lowest price yet, according to price tracking sites.

			Prices and savings subject to change. Click through to get the current deal prices.
		

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							Save 28% NOW!						

Sony 77 Inch OLED 4K BRAVIA XR8B TV

							Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B), 2025 Model 						

Best Deals

									Deal @ Amazon 

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Sony XR8B features
Pure Black OLED Contrast
Featuring over 8 million self-lit OLED pixels, the display delivers true blacks, exceptional contrast, and impressive brightness for a highly detailed and realistic picture.

Prime Day deals
Prime Day is officially here, and we've found all the best deals on tech and gaming.

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        Samsung 32" Odyssey G55C - was $329 now $189

        Samsung SSD 9100 PRO 2TB - was $679.99 now $349.99

        Hisense 100" U7 Mini-LED - was $4,499 now $2,499.99

        ASUS ROG AMD RX 9070 XT & 9800X3D Gaming PC - was $2,299.99 now $2,119.99

Prices correct as of June 23rd on Amazon.com.

Intelligent XR Processor
Sony’s XR Processor analyzes and enhances every scene in real time, optimizing color, contrast, and clarity to create a more natural and immersive viewing experience.
Google TV Smart Platform
Google TV brings together your favorite streaming services into one intuitive interface, making it easy to discover content, receive personalized recommendations, and access entertainment from a single screen.

Prime Day is coming — don’t miss the deals

      Get ready for exclusive savings with Prime.
Ages 18–24 can get a 6-month Prime trial for $0

      Start your Prime trial →
    

Voice Control with Google Assistant
Built-in Google Assistant allows you to search for content, ask questions, control smart home devices, and navigate the TV using simple voice commands.
Apple AirPlay 2 & Google Cast Support
Stream content effortlessly from compatible smartphones, tablets, and computers using Apple AirPlay 2 or Google Cast for seamless wireless sharing.
Access to Popular Streaming Services
Enjoy access to a wide range of streaming platforms, including Netflix, Prime Video, Disney+, YouTube, Apple TV, Crunchyroll, and many more through the Google TV ecosystem.
Studio-Calibrated Picture Modes
Specially tuned picture presets for services such as Netflix and Prime Video help deliver content as intended by filmmakers and content creators.
Optimised for PlayStation 5
Exclusive PlayStation 5 features such as Auto HDR Tone Mapping and Auto Genre Picture Mode automatically optimize picture settings for gaming and entertainment, enhancing performance and image quality.
Cinematic Audio & Visual Support
Support for Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X provides a more immersive home cinema experience with enhanced picture quality and multidimensional sound.
XR Clear Image Upscaling
XR Clear Image technology intelligently upscales HD and digital content, restoring lost detail and improving overall clarity for sharper, more refined visuals.
XR OLED Motion Technology
Advanced motion processing keeps fast-moving sports, action films, and games looking smooth and blur-free, ensuring greater clarity during high-speed scenes.
Why we like this Sony Bravia TV deal
If you are looking for a new Sony TV, the OLED is definitely one of the top options out there. As we’ve seen in some of our monitor and TV reviews, they do really shine and make watching anything all the better on them. So the Bravia is a good option for the job, having averaged a review score of 4.7 stars out of 5 with over 220 ratings. They praise the picture, color, and sound quality, along with the value for money.
The last of which is now at its lowest price again, as shown by the CamelCamelCamel graph below, falling back to that low price. So you can get plenty more value and impressive savings on the TV.
Sony 77 Inch OLED 4K BRAVIA XR8B TV Amazon price history, Source CamelCamelCamel
More OLED TV deals

			Prices and savings subject to change. Click through to get the current deal prices.
		

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							Save 43% now!						

SAMSUNG 48-Inch Class OLED S90F 4K Smart TV

							NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in 						

Best Deals

									Deal @ Amazon 

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							Save 28% NOW!						

Sony 77 Inch OLED 4K BRAVIA XR8B TV

							Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B), 2025 Model 						

Best Deals

									Deal @ Amazon 

Custom URL

							Save 29% now!						

SAMSUNG 65-Inch Class OLED S90F (2025)

Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in 

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Best Deals

									Deal @ Amazon 

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							Save $200 now!						

LG 55-Inch Class OLED evo AI 4K C6 Series Smart TV

LG 55-Inch Class OLED evo AI 4K C6 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Compatible with Alexa (OLED55C6PUA, 2026) 

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Best Deals

									Deal @ Amazon 

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							Save 14% now!						

Sony 65 Inch OLED 4K Ultra HD TV BRAVIA XR8B

							Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-65XR8B), 2025 Model						

Best Deals

									deal @ amazon 

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About the Author

Sebastian Kozlowski

 

 

With a fascination for technology and games, Seb is a tech writer with a focus on hardware, news, and deals. He is also a tester and reviewer for the site. Contact him @ [email protected]

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Table of Contents 
Sony XR8B featuresPure Black OLED ContrastIntelligent XR ProcessorGoogle TV Smart PlatformVoice Control with Google AssistantApple AirPlay 2 & Google Cast SupportAccess to Popular Streaming ServicesStudio-Calibrated Picture ModesOptimised for PlayStation 5Cinematic Audio & Visual SupportXR Clear Image UpscalingXR OLED Motion TechnologyWhy we like this Sony Bravia TV dealMore OLED TV deals 

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