{"slug": "grab-a-sony-bravia-oled-tv-for-its-lowest-price-thanks-to-this-prime-day-deal", "title": "Grab a Sony Bravia OLED TV for its lowest price thanks to this Prime Day deal", "summary": "Amazon's Prime Day deal offers the Sony Bravia XR8B 77-inch OLED TV at $1,798, a 27% discount from its regular $2,499.99 price, marking its lowest price yet. The deal saves shoppers $701.99 on the 2025 model, which features Sony's XR Processor and Google TV platform.", "body_md": "👋\nNewsletters\nSubscribe to our newsletters\nSign up for our free, weekly newsletter!\nSubscribe\nBy signing up, you acknowledge our\nprivacy policy\nand may receive occasional deal communications; you can unsubscribe anytime.\nLeave this field empty if you're human:\nPC Guide\nSearch\nComputing\nGaming PC\nTablet PC\nLaptop\nDesktop Computer\nComponents\nGPU\nCPU\nMotherboard\nRAM\nPC Case\nCooling\nPower Supplies (PSU)\nHDD\nSSD\nNetworking & Peripherals\nRouter\nModem\nNAS\nWiFi\nComputer Chair\nMonitor\nKeyboard\nMouse\nComputer Microphone\nHeadset\nComputer Desk\nWebcam\nElectronics\nConsole\nFitness & Tech\nRaspberry Pi\n3D Printer\nTV\nProjector\nVR\nSmart Home\nPrinter\nSoftware\nMicrosoft Office\nWindows 10\nWindows 11\nAndroid\niOS\nApps\nSoftware Downloads\nInternet Safety\nFlight Simulator\nAI\nGuides\nHow To\nCompare\nFAQs\nFeatured\nReview\nNews\nDeals\nPrime Day\nTools\n\n```\nHome > PC & Tech Deals: Prime Day \n\nGrab a Sony Bravia OLED TV for its lowest price thanks to this Prime Day deal\n\n                            Enjoy better quality views for cheaper with this OLED TV deal on Amazon                    \n\nSebastian Kozlowski\n\n \n\n \n\nLast Updated on June 25, 2026  \n\n        PC Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Read More\n\nTable of Contents \n\nSony XR8B features\nPure Black OLED Contrast\nPrime Day deals\nIntelligent XR Processor\nGoogle TV Smart Platform\nPrime Day is coming — don’t miss the deals\nVoice Control with Google Assistant\nApple AirPlay 2 & Google Cast Support\nAccess to Popular Streaming Services\nStudio-Calibrated Picture Modes\nOptimised for PlayStation 5\nCinematic Audio & Visual Support\nXR Clear Image Upscaling\nXR OLED Motion Technology\nWhy we like this Sony Bravia TV deal\nMore OLED TV deals\n\nIf you’re looking to upgrade your TV, some great picks for the job are OLEDs. Offering up the deep true blacks—that’s thanks to their self-lit pixels without the need for a backlight. While also providing a great contrast and vivid colors, the price might be a bit of a sore point. So if you are planning on buying one, Prime Day might be the best time to pick one up.\nOne of those deals is on the Sony Bravia XR8B; the 77-inch OLED model is currently 27% off in the Amazon sale. That discount puts it at $1,798 instead of the usual $2,499.99. That means a saving of $701.99 on the TV, and back to its lowest price yet, according to price tracking sites.\n\n\t\t\tPrices and savings subject to change. Click through to get the current deal prices.\n\t\t\n\nCustom URL\n\n\t\t\t\t\t\t\tSave 28% NOW!\t\t\t\t\t\t\n\nSony 77 Inch OLED 4K BRAVIA XR8B TV\n\n\t\t\t\t\t\t\tSmart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B), 2025 Model \t\t\t\t\t\t\n\nBest Deals\n\n\t\t\t\t\t\t\t\t\tDeal @ Amazon \n\nLoad more \n\nSony XR8B features\nPure Black OLED Contrast\nFeaturing over 8 million self-lit OLED pixels, the display delivers true blacks, exceptional contrast, and impressive brightness for a highly detailed and realistic picture.\n\nPrime Day deals\nPrime Day is officially here, and we've found all the best deals on tech and gaming.\n\n        AMD Ryzen 7 9800X3D - was $479 now $433.99\n\n        Samsung 32\" Odyssey G55C - was $329 now $189\n\n        Samsung SSD 9100 PRO 2TB - was $679.99 now $349.99\n\n        Hisense 100\" U7 Mini-LED - was $4,499 now $2,499.99\n\n        ASUS ROG AMD RX 9070 XT & 9800X3D Gaming PC - was $2,299.99 now $2,119.99\n\nPrices correct as of June 23rd on Amazon.com.\n\nIntelligent XR Processor\nSony’s XR Processor analyzes and enhances every scene in real time, optimizing color, contrast, and clarity to create a more natural and immersive viewing experience.\nGoogle TV Smart Platform\nGoogle TV brings together your favorite streaming services into one intuitive interface, making it easy to discover content, receive personalized recommendations, and access entertainment from a single screen.\n\nPrime Day is coming — don’t miss the deals\n\n      Get ready for exclusive savings with Prime.\nAges 18–24 can get a 6-month Prime trial for $0\n\n      Start your Prime trial →\n    \n\nVoice Control with Google Assistant\nBuilt-in Google Assistant allows you to search for content, ask questions, control smart home devices, and navigate the TV using simple voice commands.\nApple AirPlay 2 & Google Cast Support\nStream content effortlessly from compatible smartphones, tablets, and computers using Apple AirPlay 2 or Google Cast for seamless wireless sharing.\nAccess to Popular Streaming Services\nEnjoy access to a wide range of streaming platforms, including Netflix, Prime Video, Disney+, YouTube, Apple TV, Crunchyroll, and many more through the Google TV ecosystem.\nStudio-Calibrated Picture Modes\nSpecially tuned picture presets for services such as Netflix and Prime Video help deliver content as intended by filmmakers and content creators.\nOptimised for PlayStation 5\nExclusive PlayStation 5 features such as Auto HDR Tone Mapping and Auto Genre Picture Mode automatically optimize picture settings for gaming and entertainment, enhancing performance and image quality.\nCinematic Audio & Visual Support\nSupport for Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X provides a more immersive home cinema experience with enhanced picture quality and multidimensional sound.\nXR Clear Image Upscaling\nXR Clear Image technology intelligently upscales HD and digital content, restoring lost detail and improving overall clarity for sharper, more refined visuals.\nXR OLED Motion Technology\nAdvanced motion processing keeps fast-moving sports, action films, and games looking smooth and blur-free, ensuring greater clarity during high-speed scenes.\nWhy we like this Sony Bravia TV deal\nIf you are looking for a new Sony TV, the OLED is definitely one of the top options out there. As we’ve seen in some of our monitor and TV reviews, they do really shine and make watching anything all the better on them. So the Bravia is a good option for the job, having averaged a review score of 4.7 stars out of 5 with over 220 ratings. They praise the picture, color, and sound quality, along with the value for money.\nThe last of which is now at its lowest price again, as shown by the CamelCamelCamel graph below, falling back to that low price. So you can get plenty more value and impressive savings on the TV.\nSony 77 Inch OLED 4K BRAVIA XR8B TV Amazon price history, Source CamelCamelCamel\nMore OLED TV deals\n\n\t\t\tPrices and savings subject to change. Click through to get the current deal prices.\n\t\t\n\nCustom URL\n\n\t\t\t\t\t\t\tSave 43% now!\t\t\t\t\t\t\n\nSAMSUNG 48-Inch Class OLED S90F 4K Smart TV\n\n\t\t\t\t\t\t\tNQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in \t\t\t\t\t\t\n\nBest Deals\n\n\t\t\t\t\t\t\t\t\tDeal @ Amazon \n\nCustom URL\n\n\t\t\t\t\t\t\tSave 28% NOW!\t\t\t\t\t\t\n\nSony 77 Inch OLED 4K BRAVIA XR8B TV\n\n\t\t\t\t\t\t\tSmart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B), 2025 Model \t\t\t\t\t\t\n\nBest Deals\n\n\t\t\t\t\t\t\t\t\tDeal @ Amazon \n\nCustom URL\n\n\t\t\t\t\t\t\tSave 29% now!\t\t\t\t\t\t\n\nSAMSUNG 65-Inch Class OLED S90F (2025)\n\nSamsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in \n\n\t\t\t\t\t\t\t\t\tRead more \n\nBest Deals\n\n\t\t\t\t\t\t\t\t\tDeal @ Amazon \n\nCustom URL\n\n\t\t\t\t\t\t\tSave $200 now!\t\t\t\t\t\t\n\nLG 55-Inch Class OLED evo AI 4K C6 Series Smart TV\n\nLG 55-Inch Class OLED evo AI 4K C6 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Compatible with Alexa (OLED55C6PUA, 2026) \n\n\t\t\t\t\t\t\t\t\tRead more \n\nBest Deals\n\n\t\t\t\t\t\t\t\t\tDeal @ Amazon \n\nCustom URL\n\n\t\t\t\t\t\t\tSave 14% now!\t\t\t\t\t\t\n\nSony 65 Inch OLED 4K Ultra HD TV BRAVIA XR8B\n\n\t\t\t\t\t\t\tSmart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-65XR8B), 2025 Model\t\t\t\t\t\t\n\nBest Deals\n\n\t\t\t\t\t\t\t\t\tdeal @ amazon \n\nLoad more \n\nAbout the Author\n\nSebastian Kozlowski\n\n \n\n \n\nWith a fascination for technology and games, Seb is a tech writer with a focus on hardware, news, and deals. He is also a tester and reviewer for the site. Contact him @ [email protected]\n\nLoad More\n\nYou can trust PC Guide\n\nOur team of experts use a combination of independent consumer research, in-depth testing where appropriate - which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here.\n\n Follow us\n\nTable of Contents \nSony XR8B featuresPure Black OLED ContrastIntelligent XR ProcessorGoogle TV Smart PlatformVoice Control with Google AssistantApple AirPlay 2 & Google Cast SupportAccess to Popular Streaming ServicesStudio-Calibrated Picture ModesOptimised for PlayStation 5Cinematic Audio & Visual SupportXR Clear Image UpscalingXR OLED Motion TechnologyWhy we like this Sony Bravia TV dealMore OLED TV deals \n\nRelated Articles\n\n \n\nPrime Day turns excellent Bose QuietComfort headphones down to lowest price this year\n\nLast Updated Jun 25, 2026· by Kevin Pocock\n\n \n\nIntel Core i9-14900K drops to its lowest price in 30 days for Prime Day\n\nLast Updated Jun 25, 2026· by Ussamah Mehmood\n\n \n\nBudget ASUS ROG Strix gaming laptop gets even cheaper in Prime Day deal\n\nLast Updated Jun 25, 2026· by Sebastian Kozlowski\n\n \n\nFast Netgear WiFi 7 router plummets to new low price in Prime Day deal\n\nLast Updated Jun 25, 2026· by Sebastian Kozlowski\n\nAbout Us\nContact\nEarnings Disclaimer\nPrivacy Policy\nSitemap\n \n\nOur Sites:\n\nBlack Friday TV Deals\nPC Builder\nMovies Like\n \n\nCopyright © 2026 PC Guide. All rights reserved.\n\n​\n```\n\n", "url": "https://wpnews.pro/news/grab-a-sony-bravia-oled-tv-for-its-lowest-price-thanks-to-this-prime-day-deal", "canonical_source": "https://www.pcguide.com/deals/grab-a-sony-bravia-oled-tv-for-its-lowest-price-thanks-to-this-prime-day-deal/", "published_at": "2026-06-25 13:33:53+00:00", "updated_at": "2026-06-25 13:42:45.889662+00:00", "lang": "en", "topics": ["ai-products"], "entities": ["Sony", "Amazon", "Sony Bravia XR8B", "Google TV", "PlayStation 5", "Dolby Vision"], "alternates": {"html": "https://wpnews.pro/news/grab-a-sony-bravia-oled-tv-for-its-lowest-price-thanks-to-this-prime-day-deal", "markdown": "https://wpnews.pro/news/grab-a-sony-bravia-oled-tv-for-its-lowest-price-thanks-to-this-prime-day-deal.md", "text": "https://wpnews.pro/news/grab-a-sony-bravia-oled-tv-for-its-lowest-price-thanks-to-this-prime-day-deal.txt", "jsonld": "https://wpnews.pro/news/grab-a-sony-bravia-oled-tv-for-its-lowest-price-thanks-to-this-prime-day-deal.jsonld"}}