Platform behind 25 million sites calls move a “reset” for the AI era. #
Elementor, one of the world’s leading website-building platforms, will lay off about 100 employees, most of them in Israel, approximately 30% of the company’s workforce. In a statement, the company described the move as an organizational “reset” aimed at preparing for the next generation of website creation in the AI era.
Elementor currently powers more than 25 million websites and is installed on roughly 13% of all websites worldwide. The move comes amid a broader wave of AI-driven restructuring across the tech industry. Artlist recently announced layoffs of about 200 employees. Unlike previous waves of layoffs, which typically involved dozens of employees at a time, companies today are increasingly cutting large portions of their workforce in response to rapid technological shifts.
In its statement, Elementor said it has been profitable and stable for years but recognizes a fundamental and accelerating change in the way websites are built and consumed, a world in which, alongside humans, AI agents are becoming key builders, users, and navigators. In this new environment, the nature of the website itself is changing: from an interface designed primarily for human browsing to one that is also actively interacted with by intelligent agents.
To lead this shift proactively rather than reactively, the company’s founders decided to return to their roots: an independent, focused, and agile organization that grows from its own revenues rather than relying on external funding or expansion budgets.
As part of the restructuring, Elementor will transition to a flatter organizational structure with fewer management layers. The workforce will be reduced by approximately 30%, and affected employees have been invited to hearings. The company said it is committed to supporting departing employees with expanded assistance packages and favorable severance terms beyond legal requirements.
Yoni Luksenberg, CEO and co-founder of Elementor, said: “Over the past decade, we have proudly led the creator revolution on the internet. In recent years, we dared to explore new growth directions, but we underestimated the speed of technological disruption and its impact on the traditional model.
“Elementor is a healthy, profitable, and independent company, and from that position we chose to do a reset: a lean, flat, and agile organization focused on our core product and community. This is a very painful step, and I am grateful to everyone who has built Elementor with us so far. This change is essential to ensure that Elementor remains independent and strong, and continues to lead the next chapter of the web.”